Atlus' approach to making Persona games is reminiscent of “deadly poison in a sweet shell”

Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to its launch, Atlus adhered to a philosophy Wada terms "Only One," characterized by a "like it or lump it" attitude prioritizing edgy content and shocking moments over broad appeal.

Wada notes that pre-Persona 3, market considerations were almost taboo within the company. However, Persona 3 shifted Atlus' approach. The "Only One" strategy gave way to a "Unique & Universal" philosophy. The focus shifted to creating original content accessible to a wider audience, marking a point where Atlus began prioritizing market viability and user-friendliness.

Wada uses a striking analogy: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents appealing design and likable characters, broadening the game's appeal, while the "poison" is Atlus' continued commitment to intense and surprising narrative elements. Wada confirms that this "Unique & Universal" approach will underpin future Persona titles.