Take-Two Interactive CEO Strauss Zelnick recently shed light on the company's strategy for releasing games across various platforms, with a particular focus on the much-anticipated Grand Theft Auto VI. Zelnick revealed that the decision to delay the PC version of GTA 6 could mean missing out on approximately 40% of potential revenue, a significant figure typically generated from PC sales. Despite this, Take-Two remains committed to its strategy of staggered releases rather than launching simultaneously on all platforms.
This approach is consistent with the historical release pattern of the GTA series, where PC versions have traditionally been delayed. One of the reasons behind this delay is Rockstar Games' intricate relationship with the modding community, which plays a substantial role in the PC gaming ecosystem. It's important to note that this decision isn't influenced by any decline in sales of PlayStation 5 and Xbox Series consoles. Thus, GTA 6 will not break from this established model.
Assuming GTA 6 launches in the fall of 2025, PC gamers may need to wait until 2026 to dive into the action. The anticipation surrounding GTA 6 extends far beyond Take-Two Interactive. The initial teaser for the game shattered several YouTube records, reflecting the immense interest and excitement within the gaming community. There's a widespread hope that GTA 6 will surpass the $100 price point, setting a new psychological benchmark in the industry. Such a move could have a ripple effect, benefiting other game developers and publishers by normalizing higher price points for premium titles.