Apex Legends Isn’t Doing the Business for EA, So It’s Making Apex Legends 2.0 to Come Out After Battlefield

EA's Apex Legends: A Sixth Birthday and a 2.0 Reboot?

As Apex Legends approaches its sixth anniversary, EA acknowledges its underperformance, announcing plans for a significant overhaul dubbed "Apex Legends 2.0." While boasting over 200 million players, EA CEO Andrew Wilson stated that the game's revenue isn't meeting expectations, despite its initial success and enduring popularity among a dedicated player base.

Wilson outlined a three-pronged approach: continued support for existing players through quality-of-life improvements, anti-cheat measures, and new content; ongoing development and testing of additional content; and, most significantly, the development of Apex Legends 2.0.

Apex Legends 2.0 is envisioned as a major game update designed to revitalize the franchise, attract new players, and boost revenue. However, its release is strategically planned for after the launch of the next Battlefield title (anticipated before April 2026), likely placing it sometime in EA's 2027 fiscal year.

Wilson emphasized the long-term vision for Apex Legends, expressing confidence in its potential to remain a successful franchise for years to come, similar to other EA titles. He confirmed continued investment in the game and its community, while highlighting the planned major update as a crucial step in its evolution. This update, however, won't be the final iteration of the game.

The planned overhaul mirrors Activision's approach to Call of Duty: Warzone 2.0, though the reception to that reboot remains a point of discussion. EA will undoubtedly be studying the successes and failures of competing battle royale titles as it works to bolster Apex Legends' player base and financial performance. While Apex Legends maintains a strong position on Steam's concurrent player count, it's experiencing a decline from its peak, underscoring the need for EA's revitalization strategy.