PUBG Mobile's Conservancy Event Yields 750k Sq. Ft. of Protected Land

PUBG Mobile's Play for Green initiative yields impressive conservation results. The campaign, encompassing the "Play for Green" and "Run for Green" events, has achieved significant environmental impact.

Player participation in the "Run for Green" event resulted in a combined distance of 4.8 billion kilometers, translating to the protection of 750,000 square feet of vital ecosystems across Pakistan, Indonesia, and Brazil. The "Play for Green" event engaged players in exploring Erangel maps showcasing climate change effects.

While the impact of raising climate change awareness is harder to quantify, the tangible results of land preservation are undeniable. PUBG Mobile's efforts were recognized with a 2024 Playing for the Planet award, highlighting the success of their initiative. The strategy of combining in-game events with real-world conservation efforts, complemented by exclusive digital rewards, proves effective in motivating player participation. The educational aspect of the campaign, although perhaps secondary for many players, adds further value.

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