Take-Two Interactive's commitment to supporting established titles with ongoing player engagement ensures the future of GTA Online remains bright. This article explores the longevity of GTA Online and its potential evolution.
Many gamers are curious about GTA Online's fate following GTA 6's release. While Rockstar Games hasn't offered a definitive statement, Take-Two CEO Strauss Zelnick provided encouraging insights during a February 14, 2025 IGN interview.
Zelnick, while declining to comment on specific projects before official announcements, offered a compelling analogy. He emphasized Take-Two's policy of continued support for titles maintaining a strong player base. He cited the ongoing success of NBA 2K Online in China, where both the original and its 2017 sequel coexist, demonstrating a commitment to supporting legacy titles with active communities.
This suggests that GTA Online's future hinges on continued player engagement. Given its decade-long success as a significant revenue generator, discontinuing it would be a surprising move.
A February 17, 2025 Digiday report suggests Rockstar is developing a user-generated content (UGC) platform for GTA 6 Online, mirroring the success of Roblox and Fortnite.
This report indicates Rockstar has engaged with prominent creators from Roblox, Fortnite, and the GTA community to explore the integration of custom experiences. This UGC focus would allow players to modify game assets and environments, creating unique gameplay experiences.
This strategy offers several advantages: increased exposure through content creators, and additional revenue streams through virtual item sales and revenue-sharing programs. While Rockstar hasn't responded to Digiday's inquiries, the potential impact is significant.
GTA 5 and GTA Online remain incredibly popular, ranking third on Twitch despite being a 14-year-old title. The inclusion of modders and content creators in GTA 6 Online promises to generate substantial buzz across various platforms.