Gossip Harbour is a massively-successful game making the leap to alternative app stores, but why?

You've likely seen ads for Gossip Harbour, even if you don't play it. This merge-and-story puzzle game, a surprising hit, has earned developer Microfun over $10 million on Google Play alone. But its success story takes an unexpected turn. Instead of focusing on further Google Play promotion, Microfun, in partnership with Flexion, is venturing into "alternative app stores."

What are alternative app stores? Simply put, they're any app stores besides Google Play and the iOS App Store. Even seemingly significant stores like the Samsung Store are dwarfed in comparison.

The Appeal of Alternative App Stores

The move to alternative app stores is driven by increased profitability. However, it also reflects a growing trend: alternative app stores are poised to become a major player in the mobile market.

Recent legal challenges against Google and Apple are forcing a reevaluation of alternative app stores. Companies like Huawei, with its AppGallery, are capitalizing on this shift through promotions and sales. Established games like Candy Crush Saga have already made the leap.

Microfun and Flexion are betting on the future of alternative app stores. Whether this gamble pays off remains to be seen. Regardless, if you're searching for engaging puzzle games, check out our list of the top 25 best puzzle games for iOS and Android!