If you follow Rockstar Games on X (the Everything App formerly known as Twitter), you might have been taken aback by their unexpected tweet about the film Marching Powder and its star, Danny Dyer. The tweet from Rockstar Games read:
From our friends Nick Love and Danny Dyer, the absolute legends behind The Football Factory...@MarchingPowder_ — a proper naughty comedy out tomorrow in the UK and Ireland.
Get tickets now at https://t.co/Zj4EBgRKVO and look out for details on worldwide release soon. pic.twitter.com/15u4DEpeDW
— Rockstar Games (@RockstarGames) March 6, 2025
This might leave you wondering why Rockstar, a gaming giant with 21 million followers, would promote a small British film. Let's delve into the reasons and introduce you to Danny Dyer, the man behind the buzz.
Danial John Dyer, known simply as Danny Dyer, hails from East London and is a household name in the UK. Rockstar's tweet aptly labels him an "absolute legend." For those unfamiliar with British slang, "legend" refers to someone who embodies a mix of humor, recklessness, originality, and sensitivity—a persona many aspire to emulate.
Dyer's acting career kicked off in 1993, and he's renowned for portraying gritty, working-class characters. His public persona adds to this image; he's vocal on societal and political issues and is often seen as a "tough uncle" figure. For instance, in a 2010 advice column for Zoo magazine, he suggested a man recovering from a breakup should go "on a rampage [drinking session] with the boys."
Dyer's social media presence is equally entertaining, as seen in this memorable post:
Roll on bonfire night..........it's gonna get strapped to a great big massive fuck off Rocket so it can join the other Furbys in the sky...
— Danny Dyer (@MrDDyer) September 12, 2013
If you're a fan of the Grand Theft Auto series, you've likely heard Danny Dyer's voice before. He voiced Kent Paul in GTA: Vice City, managing the Scottish rock band Love Fist, and reprised his role in GTA: San Andreas, where Kent managed the Gurning Chimps and produced for rapper Madd Dogg.
Dyer's deeper connection to Rockstar stems from his role in The Football Factory, a 2004 British film directed by Nick Love and produced by Rockstar Games. This film, focusing on football hooliganism, drinking, and drug use, showcases Dyer's affinity for gritty, humor-filled narratives.
Marching Powder, Dyer's latest project with Nick Love, explores similar themes to The Football Factory, though it's not a sequel. Despite Rockstar's tweet, the studio has no involvement in Marching Powder. Their promotion seems to stem from their previous collaboration and admiration for Dyer and Love's work.
As for whether Kent Paul will return in Grand Theft Auto 6, we have no official word. The tweet about Marching Powder certainly doesn't hint at any such development. However, it's worth considering the two distinct universes within the GTA series: the 3D era (PS2 and PSP games) and the HD era (from GTA 4 onwards). These universes have separate storylines, explaining why characters and locations from the 3D era don't directly carry over to the HD era.
Despite this separation, some elements do crossover. For example, Grove Street from GTA: San Andreas appears in GTA 5, and certain gangs and characters like Lazlo span both universes. Notably, Kent Paul's name graces the Vinewood Walk of Fame in GTA 5. While this doesn't confirm his return in GTA 6, it does keep the door open for possibilities.