Pikachu Franchise, Japonya'nın En Etkili Eğlence Markası Olarak Zirvede Yer Aldı

A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.

The "reach score" is a proprietary metric calculating the daily number of individuals engaging with a brand's content across various platforms, including apps, games, music, videos, and manga. GEM Partners surveyed 100,000 Japanese residents aged 15-69 monthly for this annual ranking.

Pokémon's dominance stems largely from its App Games category performance, scoring 50,546 points (80% of its total score). The enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this success. Further bolstering its reach were strong showings in Home Video (11,619 points) and Video (2,728 points), fueled by collaborations like the Mister Donut partnership and the rising popularity of collectible card games.

The Pokémon Company's 2024 financial report underscores the brand's impressive growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other related products. Three companies – Nintendo, Game Freak, and Creatures – jointly manage the franchise through The Pokémon Company, established in 1998 to oversee all brand activities.