NBA Stars Lead Royal Kingdom's New Ad Campaign

• Dream Games has launched a high-profile celebrity ad campaign for Royal Kingdom.
• Stars like LeBron James and Jimmy Fallon headline their own unique commercials.
• The campaign aims to replicate the phenomenal success of its predecessor, Royal Match.

If you've spent any time on YouTube recently, you've likely seen ads for Dream Games' Royal Match. King Robert's constant perilous adventures helped fuel that match-three game's popularity. Now, its successor, Royal Kingdom, is taking a different approach with a celebrity-packed advertising blitz.

While celebrity endorsements are common, Dream Games is targeting diverse audiences with this new series. One spot shows LeBron James using a book as a decoy to sneak in a game, while another features Kevin Hart hiring actors to cover his roles so he can play more.

Royal Kingdom is the follow-up to the massively successful Royal Match. This new campaign clearly aims to attract players beyond the traditional match-three gaming crowd.

Although Dream Games' success may not yet rival titans like King (maker of Candy Crush), the company has steadily built a strong presence in mobile gaming. Unlike other focused collaborations, such as Supercell's WWE-themed Clash-a-Mania, Dream Games is casting a much wider net with varied celebrity appeal.

Commercially, Royal Kingdom and Royal Match are major success stories for Turkey's game development scene. Beyond business, features like offline play have resonated deeply with a global player base.

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