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Marvel Denies AI Use in Fantastic Four Posters Amid Four-Finger Controversy

Marvel Studios has firmly denied the use of artificial intelligence in creating posters for their upcoming film, The Fantastic Four: First Steps, following fan speculation sparked by a peculiar image. The promotional campaign for the movie began this week with a teaser trailer and a collection of po

By Natalie: Mar 29,2025

Marvel Studios has firmly denied the use of artificial intelligence in creating posters for their upcoming film, The Fantastic Four: First Steps, following fan speculation sparked by a peculiar image. The promotional campaign for the movie began this week with a teaser trailer and a collection of posters shared across social media platforms.

One particular poster caught the attention of fans due to an image of a man holding a large Fantastic Four flag who appears to have only four fingers on his left hand. This visual anomaly led to widespread speculation and discussions about whether AI was involved in the poster's design.

Four fingers for this Fantastic Four superfan? Image credit: Marvel Studios.

In addition to the four-fingered man, fans pointed out other potential signs of AI usage, such as duplicated faces, misaligned gazes, and disproportionately sized limbs. Despite these observations, a Disney/Marvel spokesperson confirmed to IGN that no AI was used in the creation of these promotional materials, suggesting other explanations for the visual discrepancies.

Theories about the four-fingered man range from the finger being obscured behind the flagpole to a simple error in the poster's assembly. Some argue that the missing finger might have been present in the original image but was removed during post-production without properly adjusting the rest of the hand. Similarly, the repeated faces could be the result of digital editing techniques rather than AI-generated content.

This controversy has heightened scrutiny over the film's marketing materials, and fans are likely to examine future promotional assets with even more attention to detail. While Marvel has not yet provided a specific explanation for the four-fingered man, the debate continues to fuel discussions and theories among fans.

As anticipation builds for The Fantastic Four: First Steps, more information and insights about the film, including its key villains Galactus and Doctor Doom, are eagerly awaited by the audience.