Coperni FW25: Fashion and Gaming Culture Boldly Fused

Coperni's Fall/Winter 2025 show was a groundbreaking spectacle, perfectly blending the worlds of fashion and gaming culture. Held at the adidas arena in Paris—a venue typically reserved for esports events—the show transformed the traditional runway into a nostalgic yet futuristic scene. Instead of the usual lineup of influencers, celebrities, and press, Coperni innovatively seated 200 gamers in ergonomic gaming chairs, actively playing Fortnite and other games throughout the presentation.

This unique setup evoked the atmosphere of '90s LAN parties, with technical details that honored gaming's golden age. The fusion of fashion and gaming extended beyond the set design, deeply influencing the entire collection and showcasing how technology and style can harmoniously coexist.

The FW25 collection was rich with references to gaming culture. Standout pieces included dresses made from puffy technical fabrics, reminiscent of sleeping bags used at all-night LAN parties. Small storage bags attached to tights and sequined dresses paid homage to the utility holsters of Lara Croft from Tomb Raider. Additionally, the brand introduced Tamagotchi bags on the runway, playfully nodding to handheld gaming nostalgia.

Gaming-inspired films also played a significant role in the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo and the high slit from Alice's dress in Resident Evil (2002) were reimagined, adding cinematic depth and bridging digital worlds with real-life fashion.

Coperni has always been at the forefront of merging technology with fashion, and the FW25 womenswear collection continues this trend. By focusing on gaming—a traditionally male-dominated space—the brand challenges stereotypes and promotes inclusivity in fashion.

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The show itself was a masterclass in creating viral moments. Post-show, videos of the gamer-filled runway flooded social media, reinforcing Coperni's reputation for delivering unforgettable spectacles.

This isn't the first time Coperni has made headlines at fashion week. Last season, they concluded Paris Fashion Week with a fairytale-themed showcase at Disneyland Paris. In previous years, they've amazed audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, proving that Coperni is more than just a label—it's a cultural phenomenon.

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With its FW25 collection, Coperni once again demonstrates its ability to captivate both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry.

As social media buzzes with reactions to the gamer-infused runway, one thing is clear: Coperni has solidified its place as a trailblazer in modern fashion.