New York fashion house Coach comes to Roblox experiences Fashion Famous 2 and Fashion Klossette

Coach, the renowned New York fashion house, is partnering with Roblox experiences Fashion Famous 2 and Fashion Klossette for its "Find Your Courage" campaign. Launching July 19th, this collaboration introduces exclusive items and themed environments.

The collaboration features immersive environments based on Coach's Floral and Summer Worlds. Fashion Klossette players can explore a daisy-filled design studio, while Fashion Famous 2 offers a New York subway-inspired stage amidst pink fields.

Players can acquire both free and purchasable Coach items within the games. Free items are available through gameplay, while others from Coach's 2024 Spring Collection can be purchased using in-game currency. Participate in the usual fashion show competitions to earn and showcase your stylish Coach attire.

High Fashion Meets Virtual Worlds

Promoting high fashion on Roblox might seem unconventional, but Roblox's vast user base, particularly Gen Z, makes it a powerful platform. Roblox's own research indicates that 84% of Gen Z players report their avatar's style influencing their real-world fashion choices, highlighting Roblox's significance as a virtual wardrobe and promotional tool.

This collaboration underscores Roblox's growing importance as a promotional platform for diverse brands, from movies and games to high-end fashion. If Roblox isn't your style, explore our lists of the best and most anticipated mobile games of 2024 for alternative entertainment options.