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World of Warcraft Getting More Expensive in One Region

Blizzard has announced that World of Warcraft players in Australia and New Zealand will face increased fees for all in-game transactions starting February 7. This adjustment, attributed to global and regional market conditions, includes monthly subscriptions, WoW Tokens, and various services. Player

By Christopher: Apr 13,2025

This isn't the first time Blizzard has altered World of Warcraft's pricing. The company has historically adjusted fees in response to economic shifts, although the monthly subscription rate in the US has remained steady at $14.99 since the game's launch in 2004. The upcoming changes will see Australian players paying AUD 23.95 per month, up from AUD 19.95, while New Zealand players will see an increase from NZD 23.99 to NZD 26.99. Annual subscriptions will cap at AUD 249.00 and NZD 280.68, respectively. The WoW Token price will rise to AUD 32.00 and NZD 36.00.

Below is a detailed breakdown of the new service prices effective February 7:

Service	Australian dollar (AUD)	New Zealand dollar (NZD)
12-Month Recurring Subscription	$249.00	$280.68
6-Month Recurring Subscription / 180 Days Game Time	$124.50	$140.34
3-Month Recurring Subscription / 90 Days Game Time	$67.05	$75.57
1-Month Recurring Subscription / 30 Days Game Time	$23.95	$26.99
WoW Token	$32.00	$36.00
Blizzard Balance for WoW Token Redemption	$24.00	$27.00
Name Change	$16.00	$18.00
Race Change	$40.00	$45.00
Character Transfer	$40.00	$45.00
Faction Change	$48.00	$54.00
Pets	$16.00	$18.00
Mounts	$40.00	$45.00
Guild Transfer and Faction Change	$56.00	$63.00
Guild Name Change	$32.00	$36.00
Character Boost	$96.00	$108.00

At the current exchange rate, these increases align closely with the US subscription prices. However, the fluctuating strength of the AUD and NZD has led to mixed reactions among players. Some criticize the move, while others believe it aligns the local prices more closely with the US dollar in the short term.

Blizzard has assured that players with recurring subscriptions as of February 6 will retain their current rates for up to six months. The company emphasized that these changes were not taken lightly, reflecting careful consideration of global economic conditions. World of Warcraft has a history of responding to player feedback on pricing, and the long-term impact of these price hikes in Australia and New Zealand remains to be seen.