Top LEGO Set Purchase Spots in 2025

Over the past decade, LEGO has seen a remarkable surge in popularity and demand. What was once primarily a building toy for children has now captivated a broader audience, including teenagers and adults. LEGO sets have evolved, offering increased detail, functionality, and diversity to cater to this expanded fanbase.

Some sets are designed for interactive play, while others are crafted for display as intricate dioramas or sought-after collectibles. Additionally, a growing category of sets serves as lifestyle accessories, such as wall decorations, plants, and flowers, seamlessly integrating into home decor.

With hundreds of LEGO sets available across various themes, piece counts, and price points, potential buyers often face two main challenges: finding the desired set and securing it at a reasonable cost. A common issue is that sets become "retired," as LEGO discontinues all sets—even the most popular ones—to make way for new releases. This practice fuels a thriving resale market where sets can be marked up to two or three times their original price.

Moreover, LEGO sets are inherently expensive, a trend that has only intensified in recent years. For instance, the 7541-piece Star Wars Millennium Falcon, launched in 2017 at $800, now costs $850, well above the typical '10 cents per piece' benchmark for most sets.

To navigate these challenges, it's essential to be a savvy and diligent consumer. Here are the best places and times to shop for LEGO sets in 2025:

Where to Buy LEGO Sets Online

LEGO Insiders Program### LEGO Store

4See it at LEGOThe Best Discounts### Amazon

2See it at AmazonAccepts LEGO Insider Points### Target

1See it at TargetExclusive Deals### Walmart

0See it at Walmart

The official LEGO Store is the most straightforward place to start your online LEGO shopping journey. It boasts the largest selection, easily sortable by theme, price, release date, and customer rating. The store also offers responsive customer service and the LEGO Insiders program, which is free to join and comes with several benefits.

Insiders can purchase sets before they're available to the general public, receive free sets as spending incentives, and access exclusive sets not available through third-party retailers. The highlight of the program is its point system, where every dollar spent earns 6.5 points, with 130 points equating to $1, effectively giving you a 5% return on your purchases. There are also periods throughout the year where you can earn double points, enhancing the program's value.

Other top online options include Amazon, Target, and Walmart. While these platforms may not offer the point system or exclusive sets, they frequently provide modest discounts on LEGO sets. In contrast, the LEGO Store typically maintains full retail prices, except during select promotional periods aimed at clearing inventory at the end of a set's lifecycle.

When it comes to purchasing retired sets, unofficial online marketplaces like Craigslist, eBay, and Facebook are your go-to sources. Be prepared for higher prices and take the time to communicate directly with sellers, negotiate, and compare prices to secure the best deal possible.

Where to Buy LEGO Sets in Stores

For those who prefer in-person shopping, brick-and-mortar stores offer a tactile experience. While the variety of sets may not match what's available online, many enjoy the personalized service and the ability to examine sets before buying.

The physical LEGO Store is an excellent choice, offering the same benefits as its online counterpart, including the LEGO Insiders program. These stores also provide interactive experiences such as building stations and minifigure customization areas, where you can craft your own unique LEGO character.

Target and Walmart have dedicated LEGO sections, which should be compared with the LEGO Store's offerings on a case-by-case basis. Gamestop occasionally stocks gaming-themed sets, while Barnes & Noble offers lifestyle sets, smaller impulse buys, and Harry Potter sets, aligning with the franchise's popularity.

For recently retired sets, physical stores can be a surprising source. Even after official retirement, some third-party retailers may still have stock, offering a chance to find these sets at original prices.

When Do LEGO Sets Go on Sale?

LEGO sets rarely go on sale due to high demand, but there are strategic times to look for discounts. LEGO celebrates Star Wars Day on May 4th by offering double Insider points on Star Wars sets, and Mario Day on March 10th, in collaboration with Nintendo, also features similar promotions. Keep an eye on these notable anniversaries, especially those tied to third-party franchises.

At the beginning of the year, clearance deals at box-stores are more common as LEGO retires old sets and introduces new ones, prompting retailers to refresh their inventory. The holiday season, particularly Black Friday and Cyber Monday, is another prime time for deep discounts. Amazon Prime Days in July and October are also excellent opportunities to snag LEGO deals.