NBA 2K All Star to launch at the end of next month, bringing the top-flight basketball sim to mobile

NBA 2K All-Star, a mobile version of the popular basketball simulation game, is launching in China on March 25th. This collaboration between Tencent and the NBA aims to deliver a live-service experience to fans in the East Asian market.

The increasing popularity of mobile gaming has led to a surge in mobile sports simulators. While the presence of sports sims on mobile isn't unexpected, the Tencent and NBA partnership to bring the NBA 2K franchise to mobile in China is noteworthy. Basketball enjoys immense popularity in China, making this a strategic move for both companies.

The lack of a year-based designation (like 2K24 or 2K25) suggests a potential long-term live-service model for NBA 2K All-Star. The exact content and features remain to be seen until the March 25th release.

A Shot at Mobile Domination

Details about NBA 2K All-Star are currently limited, leaving room for speculation. However, the NBA's growing mobile presence is evident, with other recent releases like Dunk City Dynasty further demonstrating this commitment. While some mobile ventures, such as NBA All World, haven't met expectations, the overall trend points towards mobile becoming a significant platform for the NBA to engage its fanbase.

For those interested in upcoming mobile game releases, be sure to check our regular "Ahead of the Game" feature for the latest news and previews.