NetEase Games is committed to keeping Marvel Rivals fresh and engaging for its players through regular updates. The development team plans to roll out an update approximately every month and a half, introducing two new heroes each quarter. This strategy ensures that players always have something new to explore when they return to the game.
In a recent interview, game director Guangyun Chen explained that each seasonal update is divided into two phases: the first half of the season introduces one new hero, while the second half brings in the next hero. This approach keeps both the audience and players engaged throughout the season. In addition to new heroes, Marvel Rivals will also update with new maps, storylines, and objectives, enhancing the overall gaming experience.
Among the characters already teased or introduced, Blade, who is not yet playable, and Altron, known from leaks, have sparked interest among fans. Additionally, the entire Fantastic Four team has been recently revealed, adding to the excitement and anticipation for future updates.
According to the Chinese publication GameLook, Marvel Rivals has generated around $100 million worldwide, with significant contributions from the Chinese market. Marvel, a dominant force in the film industry, has made a strategic move into the gaming sector with this title.
Despite the negative experience with Square Enix's Avengers, Marvel Rivals has successfully filled a gap in the game-service genre. The NetEase studio delivered a high-quality heroic shooter featuring a roster of compelling characters, which has been well-received since its launch.