The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

The Battle Cats celebrates 12 years of quirky cat-fueled battles! Ponos, the developer behind the wildly popular mobile tower defense game, is marking this milestone with a new Sengoku-era ad campaign, a blend of historical art and the series' signature absurd humor.

Featuring ninja cats, fish cats, and even a "Gross Cat," the game's enduring appeal is undeniable. The new commercials transport players to the Sengoku period, showcasing strategic gameplay alongside quirky cat food can imagery.

Developed in partnership with R/GA, the "Way of the Cat" campaign is a cinematic delight. As Ponos' COO and Managing Director Seiichiro Sano states, “As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honours our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way.”

Need help strategizing your feline army? Check out our Battle Cats tier list!

Ready to unleash your inner cat? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Join the community on Facebook or visit the official website for more information.