"2025: Best Times for Affordable TV Purchases"

Investing in a TV is a significant decision, considering it's one of the most frequently used gadgets in your home. You wouldn't want to compromise on picture quality and durability just to save a few dollars. Instead, the smart move is to find ways to spend less while still getting a top-notch TV for your gaming and streaming needs. Fortunately, TV deals are available throughout the year, so you can snag a great TV without paying full price if you know the best times to look.

Everyone knows about the massive discounts during Black Friday and Cyber Monday, which often provide the deepest savings. However, there are other times throughout the year when you can find substantial discounts on the best gaming TVs and quality 4K TVs.

In the weeks leading up to the Super Bowl, the biggest TV-watching event of the year, you'll find attractive savings. Additionally, with most manufacturers launching new models in the spring, this period becomes an excellent time to score deals on older TVs. Keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day, as they offer more opportunities for savings.

Best Times to Buy a TV

Black Friday and Cyber Monday

Black Friday, once a single-day shopping event following Thanksgiving, has now extended into weeks of sales in November. TVs see some of the deepest discounts during this time, making it an ideal period to buy. You can find budget-friendly options perfect for a guest bedroom or playroom, as well as discounts on higher-end models released earlier in the year.

Traditionally, Black Friday was about in-store shopping, with people camping outside retailers like Best Buy and Walmart to get the best deals. While some in-store deals are still exclusive, most are designed to draw customers in, and stock can run out quickly. If you have a specific TV in mind, act fast during these 2025 sales.

Cyber Monday is the online equivalent of Black Friday, offering the best deals from online retailers. Amazon's Prime Day, which occurs in summer and now in October, features limited-time TV deals with limited stock. Other retailers like Best Buy and Walmart also participate, offering similar online and in-store deals.

Before the Super Bowl

The Super Bowl, one of the biggest TV-watching events, leads to great TV deals in mid-January to early February. After the holiday rush, stock replenishes, and you'll see significant discounts, particularly on larger screens. Older models typically get the best discounts, but you can still find deals on newer TVs. Currently, Super Bowl deals on Samsung OLED TVs are already available.

Early January also marks the Consumer Electronics Show (CES), where manufacturers announce new models. This prompts retailers to discount older models to clear space for the new arrivals in spring.

Springtime

If you're set on a specific brand like Samsung, LG, Sony, or TCL, spring is when they typically release new models, starting around March and continuing through Memorial Day. This is a great time to find deals on last year's models as retailers make room for new stock. The changes between model years are often minimal, so you won't miss out on many features by opting for an older version.

Amazon Prime Day

Originally an Amazon Prime exclusive, Prime Day now sees competition from other retailers like Walmart and Best Buy, who offer similar sales around mid-July. Prime Day deals, lasting a few days, are exclusive to Prime members and often feature deep discounts on TVs, especially older models. While not as comprehensive as Black Friday, Prime Day still offers excellent opportunities for savings.

Holiday Weekends

For those who can't wait, holiday weekends such as President’s Day, Memorial Day, Fourth of July, and Labor Day offer special sales. These discounts might not be as steep, and the selection may be more limited, but you can still find decent deals. Currently, Presidents' Day sales, particularly at Best Buy, offer good deals until February 17.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best Buy

TV Release Cycles Matter

Understanding TV release cycles is crucial for finding the best discounts. At CES in January, manufacturers announce new models, which start rolling out in spring around March. Retailers then offer deeper discounts on older models. New releases continue into the summer, but the best deals on the latest models often come in the fall, peaking during Black Friday and Cyber Monday.

TV Brands With New Products

Notable TV brands release updated models annually. Here's a look at what's new in 2025:

Samsung

Samsung focuses on higher-end models, with minor upgrades from last year's lineup. New models promise better brightness, improvements in mini-LED and Quantum Dot (QD-OLED) backlighting, and enhanced gaming features.

LG

LG's 2025 OLED evo TVs feature AI personalization and an upgraded "Brightness Booster Ultimate" technology. The new G5 TV offers a 4K 165Hz variable refresh rate for gamers, aiming to reduce lag and frame stuttering.

Hisense

Hisense's 2025 lineup includes higher-end ULED models with a 144Hz refresh rate for gaming. The 136" MicroLED TV uses mini-LED technology to overcome traditional backlight limitations.

Vizio

In 2024, Vizio made small improvements to its TVs, removing the top-line P-series. You can choose from the mid-range M-series or the budget-friendly V-series, with the D-series offering affordable 1080p options.

TCL

TCL made significant changes in 2024, introducing Q- and S-series, with the flagship QM8 model. At CES 2025, they announced the entry-level Mini LED TV, QM6K, available in 65", 75", and 85" sizes.

Roku

Roku, known for streaming devices, launched its own line of Roku TVs in 2024. With 11 models ranging from 24 to 75 inches, these TVs focus on streaming. The Roku Plus models come with the Voice Remote Pro, offering hands-free voice commands and rechargeable batteries, while the Roku Select models feature the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device.

Top Budget TVs You Can Buy Now

If you're ready to buy, we maintain a list of the latest TV deals. Here are some of our top budget picks for 2025:

### Hisense 65U6N

0This TV offers accurate colors, solid contrast, and a range of features at a surprisingly low price. See it at Amazon### TCL 55Q750G

1A stunning QLED TV with impressive contrast and brightness, capable of hitting 144Hz in 4K with VRR enabled, yet remains affordable. See it at Amazon### Hisense 50U6HF

0An ultra-affordable option with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon