Hello Kitty Merch Match lets you collect adorable Sanrio merch in a messy match-3 pile, now in pre-registration

If you're a Sanrio fan like me—and I know there are plenty of us out there—you're probably always on the hunt for new ways to enjoy your favorite characters without breaking the bank. Enter Hello Kitty Merch Match, the latest mobile title from Applibot Inc., which brings the charm of Sanrio merchandise straight to your screen without the need for extra spending.

In Hello Kitty Merch Match, players will dive into a match-3 puzzle experience filled with over a thousand different Sanrio-themed items, each featuring beloved Hello Kitty and Friends characters. The gameplay is simple yet satisfying: collect three of a kind to clear the board and unlock new virtual merch. From adorable My Melody mugs to quirky Cinnamoroll calculators, there's something here for every Sanrio enthusiast.

One of the standout features of this game is its charming visual design. Everything is drenched in that signature Sanrio aesthetic—cute, colorful, and absolutely delightful. Whether you're playing during a quick break or winding down at the end of the day, the visuals make it a joy to play, especially on mobile devices where portability meets charm.

And if you're worried about seeing only the most popular characters, rest easy—Hello Kitty Merch Match includes a wide variety of Sanrio personalities, both classic and niche. Alongside favorites like Pompompurin, Kuromi, and Bad Badtz-Maru, you’ll also find lesser-known gems such as Wish Me Mell, Kirimichan, and even Hangyodon. It’s a full celebration of the Sanrio universe, and yes, even the slice of salmon-loving Gudetama makes an appearance.

For those already excited and ready to jump in, pre-registration is now live on both the App Store and Google Play. The game will be free-to-play with optional in-app purchases, making it accessible to fans across the globe.

Want to learn more? You can visit the official website for additional details or watch the embedded video above to get a feel for the game’s vibe and visuals.

And while we wait for the official launch, why not satisfy your match-3 cravings with some of the best match-3 games available on Android today?

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