Kartrider Rush+ teams up with Hyundai for new collaboration

When it comes to promoting your newest vehicle, car manufacturers have a plethora of options at their disposal. You might think of a slick new advertising campaign or perhaps a celebrity endorsement. However, Hyundai has chosen a more interactive approach by teaming up once again with the popular mobile game, KartRider Rush+. This collaboration brings the innovative Insteroid concept car into the game as a kart, designed by the Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.

But the excitement doesn't stop with the Insteroid. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. And there's more to celebrate with a special in-game event running until April 28th. By using a Boost Shard at least once during the event, you'll be entered into a draw to win 30 Lucky Star Jewels. These can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to your gaming experience.

Notably, the Insteroid isn't just a digital kart; it's also a real-world concept car. While it's not slated for mass production any time soon, its appearance in KartRider Rush+ serves as a powerful promotional tool for Hyundai. In my opinion, the Insteroid's sleek design outshines even the Cybertruck's appearance in Fortnite, making it a fashionable addition to the game.

If this collaboration doesn't entice you to jump into KartRider Rush+, you might want to explore other new releases. Check out our list of the top five new mobile games to try this week and discover what else has hit the market in the last seven days.