Flexion, EA team up to expand hit mobile games to alternative app stores

The partnership between Flexion and EA marks another significant step in bringing EA's mobile game catalog to alternative app stores, enhancing accessibility for users outside of Google Play and the iOS App Store. This move signals a major shift in how large publishers view the potential of operating beyond the traditional confines of Apple and Google.

The landscape of mobile app distribution has been evolving rapidly, especially following legal actions that compelled Apple to allow alternative app stores in regions like the EU. This development has been a hot topic, and Flexion's previous success in bringing Candy Crush Solitaire to these platforms now extends to a broader collaboration with EA, aiming to introduce the publisher's mobile back-catalogue to new storefronts.

You might be wondering what this means for you as a gamer. Traditionally, the mobile gaming industry has been dominated by the iOS App Store and Google Play. However, recent changes have paved the way for alternative app stores to emerge, offering enticing incentives to attract users. Take, for instance, the Epic Games Store's free game program, which showcases the kind of user benefits these platforms can provide. While the platforms Flexion is working with might not offer free games, they are likely to provide more flexible policies than those seen on Apple and Google's stores.

Looking ahead, EA's involvement is a telling sign. As a giant in the gaming industry known for acquiring and integrating smaller developers, their move towards alternative app stores suggests a broader trend that other companies may soon follow. This could lead to a more competitive and diverse mobile gaming market.

While specific titles haven't been confirmed yet, speculation suggests games like Diablo Immortal and other Candy Crush series might be part of the lineup heading to these new platforms.