The Flash Director Andy Muschietti Says It Failed Because 'A Lot of People Just Don’t Care About the Flash as a Character'

Andy Muschietti, director of The Flash, attributes the film's box office failure to a lack of broad appeal. Speaking to Radio Tu, he explained that the film didn't connect with all four quadrants – a crucial demographic breakdown in Hollywood encompassing males and females under and over 25. He stated, "The Flash failed, among all the other reasons, because it wasn’t a movie that appealed to all four quadrants. It failed at that. When you spend $200 million making a movie, [Warner Bros.] wants to bring even your grandmother to the theaters." Muschietti further revealed that private conversations indicated a significant lack of interest in the Flash character itself, particularly among female audiences. This, coupled with other factors including negative critical reception, CGI criticisms, and its position within a dissolving cinematic universe, contributed to the film's underperformance. Despite this, Muschietti remains involved with DC, slated to direct The Brave and the Bold, the first Batman film in James Gunn and Peter Safran's revamped DC Universe.

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